Owner & Lead Marketing Consultant
Hallock has had a long career in the design and marketing from direct mail to the computer technology industry. Most recently, Hallock served as Director of Marketing for Westbrook Technologies, Inc. Hallock managed and directed the marketing efforts for this award-winning software developer specializing in document management solutions. Overseeing product launches, market research, competitive intelligence, event planning, customer profiling, brand awareness, reseller development and public relations concerns. Leading website design and search engine optimization programs, and successful launched media and public relations campaigns surrounding the firms SOA venture.
Prior to Westbrook, Hallock was at Gartner, overseeing the content management of Gartner's web site. In addition, to this, he served as Director of Creative Services for 4SURE.com, an Internet - based technology reseller. For five years, he was the Director of Publishing for Micro Warehouse's Data Comm division. Mitchell has been involved with projects for IBM, 3M, AmeriTech, American Airlines and USI, Inc. In all, Mitchell has spent years overseeing the creative services and contributing to the marketing functions to support business objectives, directly impacting the bottom line. Along the way he has guided the marketing efforts from emerging, mid-size firms to established, multi-billion dollar organizations.
"Effective marketing is essential in order to build trust in a business, and in a brand. My reward and passion comes from building an organization's brand and providing strategic direction to support its business objectives."
Hallock's creativity knows no limits - he is an award winning illustrator, television producer and photographer. In his spare time, Mitchell has also written many short stories, scripts, and screenplays and is a current member of the Writers Guild of America. Hallock has combined his lifelong fandom for comic books and science fiction with his event planning skills to produces Connecticut's terrific comic con - TERRIFICON!
Big Fedora Marketing LLC
MARKETING Consulting, dESIGN, EVENT PLANNING & PUBLIC RELATIONS
PO Box 110706, Trumbull CT 06611